Archive for the 'Website Tips' Category

If you were to take an informal survey of musicians and bands, most would probably say that they didn’t have a website to promote their music yet (or at least not one that they were satisfied with). And if you were to then ask them why, most would probably say that they couldn’t afford to do anything else.

The Wikipedia defines spam as “the abuse of electronic messaging systems to send unsolicited, bulk messages”. Most spam is propagated via e-mail, and I’m sure most of you are all too familiar with this type of spam. However, spam can also be sent via other electronic media, such as instant messenger services, Usenet newsgroups, weblogs (”blogs”), and even mobile phones.

Search engine optimization is one area of the Internet that has become clouded in a lot of hype, myths and rumors. While common sense comes in handy, we wanted to help clear up some of the confusion.

Last Wednesday, I had the pleasure of attending an educational seminar in St. Paul, MN, called “Music Marketing, Publicity and Promotion”, hosted by the Minnesota Music Academy. I thought I’d share with you some of the advice I picked up at this seminar. You may be able to use some of these ideas to help raise awareness of your new band, upcoming performance, or CD release.

As I mentioned in my last article, “Things to avoid on your website”, one of the keys to building a successful website is to make sure that it’s compatible across browsers and platforms. I also mentioned the importance of avoiding unnecessary bells and whistles that may potentially turn away your visitors. In this follow-up article, I’d like to discuss some additional things to avoid on your website.

When building your website, you want to make sure that it is user-friendly and allows your visitors to find the information they are looking for with minimal fuss and bother. It’s important to be aware of the fact that not everyone visiting your site may have the latest hardware and software.

As an independent musician or band, there are several ways in which you can promote your music, both online and offline. With more and more people turning to the web for information, having your own website gives you the potential to reach a wider audience.

Having your own website is a great way to promote your music online. However, once you’ve launched your site, you will need to find ways to attract visitors to your site.